» WHAT IS A MARKETPLACE FOR CRM-SYSTEMS?
WHAT IS A MARKETPLACE FOR CRM-SYSTEMS?
Modern CRM systems have extensive functionality and capabilities that speed up business operations by more than 50%. However, many companies are in no hurry to implement it because of the long lead time and high cost of modifications for a particular type of activity. In order to solve this problem developers of CRM-systems develop platforms with a set of ready-made solutions for the rapid integration, which are called Marketplace.
Essentially the Marketplace is an analog of Play Market from Google or App Store from Apple only with a set of specific applications for a particular CRM. Let’s consider in more detail what exactly you can find at such sites. Also, i would like to advise you to think about the possibility crm for movers.
TELEPHONY INTEGRATION
Companies that implement CRM definitely have a large customer base and a stable flow of calls. In order to process calls as quickly as possible and not to lose user loyalty due to long waiting time on the line, they implement a virtual PBX. This tool allows you to speed up the work of first line operators, to receive detailed statistics on incidents and the quality of their processing.
Integration of telephony and registration of a new lead during a call to CRM
Among the most popular solutions – Webitel, Asterisk, Binotel, Phonet, Oktell and others. Integration and configuration of these solutions is carried out in 1 day (assuming that you are already working in a CRM). Each company offers its own set of rates and conditions of use.
We can say with confidence – the symbiosis of CRM + PBX virtual will dramatically improve and accelerate the contact center operator.
The ability to work with business processes (abbreviated B-P) is relevant to medium and large businesses. Creating their own processes from scratch, companies often can’t come up with the right process sequence. Marketplace offers this business segment ready-made business processes based on global best practices in sales, marketing or service.
Among the most popular are the following areas worth noting:
Process automation – fixing results on a call, notification of an incoming email on a request, reminder of a customer’s birthday
Every business has unique business processes that are peculiar to the niche in which it operates. The most specific B-P’s should be developed from scratch, but the processes that are specific to every business are better to take in a ready-made form and not waste time/money on it.
If a company uses different channels for interaction with the client, the so-called omnichannel, the manager is forced to constantly switch between the interfaces of different services. To eliminate the loss of time on these switches CRM allows you to integrate all the necessary services in its own interface. As a result, the manager is working with the flow of requests in a single window and the chance to lose a customer, not responding to any channel – is minimal.
Among such add-ons are popular online chat JivoSite, Gmail, all popular messengers, chat-bot constructors.
For your convenience, we have prepared links to the sites of the most popular CRMs. To see what applications and add-ons companies have, go to their site: